Roger Foster joins Yaffy as Commercial Director

Yaffy, one of the Mi Hub family of brands, is a leading supplier of high performance outerwear and technical clothing to the blue light industry, both in the UK & internationally. As Yaffy continues to grow across these territories, Mi Hub has made a key appointment to the senior management team; Roger Foster.

Formerly Sales and Marketing Director for Ballyclare International, Roger has joined Yaffy as Commercial Director and brings with him a wealth of knowledge across numerous sectors in Apparel and Retail.

From Blue Chip to Blue Lights

Yaffy will benefit from Roger’s vast experience working at blue chip companies, including Samsung and Rentokil, and family-run businesses such as Orbit International, as well as his most recent posting at Ballyclare International. A specialist in supply chain management and sourcing strategies, Roger will drive real change at blue lights industry supplier Yaffy, and he is excited about the opportunity ahead of him.

Phil Harland said of the hire:

“I am delighted that Roger has joined the Mi Hub family. Working within our Yaffy brand, his vast experience in the blue light marketplace, as well as his knowledge of the highly technical product requirements needed in this specialist area will be an asset to our business.

Yaffy is recognised as the leading provider of police, and emergency services garments, footwear and accessories in the UK and many other countries across the world, and having specialists such as Roger in our team, will ensure that we continue to be that trusted supplier to our emergency services.”

The feeling is mutual, and Roger Foster echoes Phil’s words, stating how pleased he is to “have joined Mi Hub at this exciting phase in the company's history.”

“Being the leaders on delivering successful clothing solutions for people at work, the chance to lead the Yaffy brand and our dedicated team is a unique opportunity with our plans for growth across our blue light & public services sector.”

"We have performed well through the Covid period and Yaffy will continue to build on its strengths as the UK largest manufacturer and supplier across our blue light and public service customers. Our foundations are strong, built on core values and heritage and we will continue to evolve the business, and build for an exciting future."

Despite his aversion to Iron Brew, Roger says he very much looks forward to starting at the Glasgow-headquartered Yaffy. The teams’ passion and knowledge about the blue light community, combined with Roger’s product strengths and plans for growth, sees a promising new partnership afoot. We’re excited to see what Roger brings!